If you build it, they won't come. Below is over 10 years worth of information and links I have collected on SEO that has really helped me with various clients and projects. Bookmark this page if it helped you.
Some important ranking factors:
After doing this since 1995 here are some of my opinions on important ranking factors.
Content is King - Words matter, oh yes they do. This has been true from day 1 that Google existed.
Link Democracy - Links are still important. Has the collective web voted for you?
User Interface / User Experience - Develop your website for your audience not for search engines.
Social - Building a community around your site. Social is a growing factor.
SEO Friendly - Ensuring your site is built in an SEO friendly manner
Keep it real, keep it natural, keep it creative, discover your niche.
Add Facebook, Google + and Twitter Easily
Social signals are a huge part of SEO now. Here are links to the important buttons to use.
In Googles words "One way Google's algorithms determine the context of content on a page is by looking at the page's headings. The way semantic markup is used throughout a site, including h1, h2, and h3 tags, helps us to understand the priorities of a site's content. One should not fret, though, about every single H tag. Using common sense is the way to go." I interpret common sense as meaning, use em when you need em but dont use when it does not make sense for the page.
Google Says Link "In general, webmasters can improve the rank of their sites by
increasing the number of high-quality sites that link to their pages."
For me this is one the most relevent sentences Google has out there.
Quite simple; Get links!
Is interlinking sites ok?
Interlinking sites is ok if they are related / relevant to one another. My advice would be the link within the content where it makes sense instead of inserting links for the sake of linking in places where it does not make sense.
How many links does Google allow? | Google Says "So how might Google treat pages with well over a hundred links? If you end up with hundreds of links on a page, Google might choose not to follow or to index all those links. At any rate, you're dividing the PageRank of that page between hundreds of links, so each link is only going to pass along a minuscule amount of PageRank anyway."
(link:www.example.org) - Will list a selection of the web pages that
have links pointing to the Example.org home page.
(SearchTerm inurl:www.example.org) - Searches for the search term
within a domain you specify.
(site:www.example.org) - Lists a sampling of example.org pages
(site:example.org inurl:/path/somedirectory/) - Limited to one domain
and a directory within that domain
(site:google.com filetype:html) - Search for a specific filetype within
Everything you need to know about status codes.
The Power of Color
What colors you choose is important. Impact on user trust, clicks, engagement with your brand?
Hidden Text / Content
Googles perception of hidden content is really based around the websites "intent" and "accessibility." It's ok to show and hide content if you are doing it for the right reasons ie. not trying to trick
Google Report Card
Google's SEO Report Card is an effort to provide Google's product teams
with ideas on how they can improve their products' pages using simple
and accepted optimizations. These optimizations are intended to not
only help search engines understand the content of our pages better,
but also to improve our users' experience when visiting our sites.
Google - Technology
Here is a glimpse of some key technologies and technical principles
behind Googles products.
Let Google know about your new content or updates just as soon as they
happen. Do not build a webpage without it. Yahoo and MSN have adopted
this as well.
» Google Sitemap Generators - A list from Google of
3rd party sitemap creation tools
Ad Placement Advice
Take it from Google, they know better than most anyone else in terms of
the best place to put advertising on a webpage. They also go into the
best place to put advertising on a forum.
Google Website Optimizer
A real game changer in my opinion in terms of radically improving the
conversions for a sale page. I've used it with great results. It more
25 Online Tools for Freelance
Effective marketing doesn’t happen by accident. Targeting the right
customers and crafting a message that’s not only eye-catching but also
creates sales is both an art and a science. Checkout this great list of
Seomoz Ranking Factors
An excellent resource on all the many factors that go into a web pages rankings. Many of the industries top experts weigh in here to give you some great pespectives. A must read for anyone looking to do search engine optimization on their website.
Search Engine Forums
Great place to learn, ask questions, and get insight into all sorts of
stuff! Some even rumor Google operatives hang out there.
"With rich snippets, webmasters with sites containing structured content—such as review sites or business listings can label their content to make it clear that each labeled piece of text represents a certain type of data."
"Essentially, your user engagement metrics must validate your rankings." - link
"Time + Trust = High Quality Indications for relevance" - link
"You can't cry about your rankings when you didn't deserve them in the first place, and honestly you never deserve rankings. You earn rankings, and often lose them. It's part of the love, joy, and pain that is SEO." - link
Search Engine Directories To Submit To
* Ranked by order
A great list of search engine directories for you to consider
submitting your website to.
Another list of search engine directories for you to consider
submitting your website to.
Local listings are a great way for any new business to get established
for local search within the major search engines. This should be a
requirement for any business trying to attract local business. My
recommendation is that you fill out as much info as possibly allowed
and check in on the listing frequently. Utitlize any statistics and or
user metrics local provides you to improve your interaction with
visitors. If anything changes within your business such as new
offerings update your local listings immediately. The best part is that
local listings are totally free (for now at least)!
A cool free tool that lets you check the number of backlinks to your website as well as the anchor text used.
On Page Optimization Report Cart
A great tool to evaluate an individual pages SEO grade as determined by SEO MOZ or "Moz". The tool grades 36 separate on-page SEO elements, gives you a report and suggestions on how to fix each element.
Service for competitors research, shows organic and Ads keywords for any site or domain