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SEO & Online Marketing Tips From The Best
If you build it, they won't come. Roping in your audience is very competitive. Not only do you need to create a great website MUST be SEO friendly. I learned the power of search engine optimization long ago when I got a #1 ranking on Yahoo for a popular celebrity. There was so much traffic my university threatened to shut down my student web hosting. At that point a light went off in my head; SEO is powerful and has only gotten tremendously more powerful since.- Web Developers SEO Cheat Sheet
The title of the link says it all. This is an excellent tool for any web developer looking to understand the code behind SEO. - Google Website Optimizer
A real game changer in my opinion in terms of radically improving the conversions for a sale page. I've used it with great results. It more than works.
- Google Adwords Keyword Tool
A nice free tool from Google to do some keyword research. - Google Sitemap
Let Google know about your new content or updates just as soon as they happen. Do not build a webpage without it. Yahoo and MSN have adopted this as well.
» Google Sitemap Generators - A list from Google of 3rd party sitemap creation tools
» Word Press Add on for Sitemap
» Sitemap Tool - A free sitemap creation tool. - Best Place To Put Ads
Take it from Google, they know better than most anyone else in terms of the best place to put advertising on a webpage. They also go into the best place to put advertising on a forum.
The best placement of Ads on a webpage:
The best placement of Ads on a forum:
Check out my CSS page to see how I did the image effect. (lightbox) - Trellian Keyword Discovery
KeywordDiscovery compiles keyword search statistics from over 180 search engines world wide, to create the most powerful Keyword Research tool. - Aaron Wall Videos
Some very educational videos on search engine optimization by one of the internets foremost leaders, Aaron Wall. Great way to get started on learning how SEO works. - 301 Redirects
Learn more about 301 redirects and how to do it the right way as well as impacts on SEO. - 25 Online Tools for Freelance Marketers
Effective marketing doesn’t happen by accident. Targeting the right customers and crafting a message that’s not only eye-catching but also creates sales is both an art and a science. Checkout this great list of effective tools. - How best to change domains and not lose rankings with Google
Ever wonder how best to move your website to a new domain? This is what you need to read from Google. - Hittail
HitTail is the only product that reveals in real time which keywords people use to find your website. When acted on, they can increase the natural search traffic to your website. - Seomoz Ranking Factors
An excellent resource on all the many factors that go into a web pages rankings. Many of the industries top experts weigh in here to give you some great pespectives. A must read for anyone looking to do search engine optimization on their website. - Search Engine Forums
Great place to learn, ask questions, and get insight into all sorts of stuff! Some even rumor Google operatives hang out there. - Google Says Link
"In general, webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages." For me this is one the most relevent sentences Google has out there. Quite simple; Get links! - Advanced Web Rankings
Software to check your rankings. - Text Links
Text Link Ads to either buy or sell. - Robots.txt Validator
Make sure your Robots.txt file is all pimped out. - Neat-O-Backlink Tool
A cool free tool that lets you check the number of backlinks to your website as well as the anchor text used. - Search Engine Guidelines
Take some of the guessing out of what you should and should not be doing in regards to search engine optimization on your website.
Search Engine Directories To Submit To
* Ranked by order
| Search Engine | Cost | Page Rank | ||
| Open Directory (DMOZ) | Free | 8 | ||
| Yahoo Directory | $299/year | 6/7 | ||
| Business.com | $199/year | 7 | ||
| Best of the Web | $199/life | 7 | ||
| Joe Ant | $40/life | 6 | ||
| Uncover The Net | $159/life | 6 | ||
| Sevenseek | $50/life | 6 | ||
| Go Guides | $40/life | 5 | ||
| Wow Directory | $40/life | 5 | ||
| Skaffe | $45/life | 5 | ||
| Gimpsy | $40/life | 5 | ||
| Web Beacon | $40/life | 4 |
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Seocompany.ca
A great list of search engine directories for you to consider submitting your website to. - Strong Links
Another list of search engine directories for you to consider submitting your website to. - Google Local
Google Local Search. - Bing (MSN) Local
Bing Local Sign Up. - Yahoo Local
Yahoo Local Search.
Local Search:
Local listings are a great way for any new business to get established for local search within the major search engines. This should be a requirement for any business trying to attract local business. My recommendation is that you fill out as much info as possibly allowed and check in on the listing frequently. Utitlize any statistics and or user metrics local provides you to improve your interaction with visitors. If anything changes within your business such as new offerings update your local listings immediately. The best part is that local listings are totally free (for now at least)!